Schomp is your co-pilot.

Introducing BMW Genius Everywhere.

The BMW Genius Everywhere Program
Provides Answers, Explanations and Help

BMWs are loaded with innovative performance, safety, and connectivity features. The BMW Genius Program assists clients by offering individualized assistance for understanding the operation of your Ultimate Driving Machine. The Genius program’s three key components are the Denver Genius program, BMW Genius App and BMW Genius Hotline.

BMW Genius App

The BMW Genius App is an intuitive way to learn about your vehicle on the go. With your tablet or smartphone, this app provides you with hands-on instructional videos and product information pertinent to your vehicle’s exact configuration. The better you know your BMW, the more you can enjoy the benefits of BMW’s class-leading innovations.

Want to learn more?
Schedule a BMW Encore

Your new BMW is filled with industry-leading features and functions. Between iDrive menus, buttons and more, it’s enough to learn something new every day! Within the first 60 days of ownership, we encourage you to reach out to your Schomp BMW Genius to setup your complimentary BMW Encoreappointment. It’s a special one-on-one session dedicated to answering all of your questions about your new BMW.

RSVP to our next BMW New Car Clinic

Meet the Schomp BMW Genius Team

Kathy Powell

Lead BMW Product Genius
(303) 730-1300

I’m originally from New York and Arizona. I love running, skiing (both water and snow), cooking, diving, shooting, and travel. My favorite car is a ’57 Corvette, and I dream of one day living on a boat.

I have a hidden talent for calligraphy, and in addition to being a BMW Genius, I’m also a psychotherapist. I love the Denver Broncos, and if I could be any animal, I would be a Yellow Lab.

Laurel Hanlon

BMW Product Genius
(303) 730-1300

My passion for BMW started years ago when I had the opportunity to drive a family member’s 2006 BMW Z4 and, subsequently, a 2011 135i. That was enough to convince me to go and purchase my own BMW.

I bought my very own 2013 White 320i xDrive. Little did I know this would lead to employment at a car dealership I have a lot of respect for. Shortly thereafter, I traded in my 320 for a slightly faster 335i xDrive. Not only does this allow me to enthuse about my favorite brand of car, but also allows me to further my knowledge of our vehicles and teach people about their own.

When I’m not at Schomp, you can usually find me surfing the internet for any nugget of new automotive technology, or watching a GT3/24-hour race. My favorite racetrack is the famous Nurburgring or Monaco. If someone offered me a chance to race in a touring car class for novices, I would sign up without a second thought.

Classic luxury cars also hold a valuable place in my heart. With the right opportunity, I’d drive a 1925 Rolls Royce Phantom or a BMW 2002 – anything exotic or European-made is my favorite.

I strive to have my own exotic beauty someday (the Pagani Zonda is my favorite), but who knows what it will be when I can afford one! Koenigsegg? Maybe an Aston Martin? It has been so exciting seeing the technology of cars change while seeing what the future will hold.

It’s been a pleasure helping clients learn the features of their new cars. If you ever have any questions or just want to enthuse about being a gearhead, come find me! As always, don’t be afraid to push the buttons in your car, what could possibly go wrong?

Jeff Capps

BMW Product Genius
(303) 730-1300

I began working at Schomp in 2011, motivated by a love for cars and the BMW lifestyle. Having previous technical experience, I chose to work as a technician for 3 1/2 years where I gained a much more thorough knowledge of BMW vehicles.

While I enjoyed working on the cars, I found that my greatest strength was talking about them. I am currently working as a BMW Genius and love my job – it’s a very fun and rewarding position. I look forward to many more years of sharing my BMW passion with clients who are equally excited about these vehicles.

Phil Baykian

BMW Product Genius
(303) 730-1300

I join Schomp BMW as a long-time customer and 35-year radio network veteran. Most recently, I managed the Denver operations of Westwood One, a media company.

I love BMWs and enjoy sharing my enthusiasm with our customers. I live in Castle Rock with my wife and three children, and love hockey, riding my bike and traveling.

David Toben

BMW Product Genius
(303) 730-1300

I was born and raised in Kansas City, Kansas and moved to Colorado in October of 2014. I’ve been into automobiles my entire life, and collect 1:18 scale die-cast cars.

Before joining Schomp, I spent seven years running lumber and building materials for The Home Depot. Some of my hobbies include hiking, watching Formula 1, and making homemade ice cream.

BMW Genius – Owners’ Videos

BMW Sedans and Coupes

2 Series
3 Series
4 Series
5 Series
6 Series
7 Series

BMW “X” Model AWD Vehicles

X1 (2016 & newer)
X1 (2012-2015)

BMW Specality Vehicles

M Performance Parts
X5 eDrive
MISC Videos

Contact a Schomp BMW Genius


If you want to send our BMW Genius team a question please fill out the form here.

What you can expect in our informative and educational service clinics

  • Understanding your vehicle and the Schomp BMW service and maintenance process.
  • Learn about the safety and convenience of run-flat tires and the BMW Roadside Assist program.
  • Light food and beverage will be served.
  • Tour the Schomp facility, see a BMW on a service lift and ask questions from qualified BMW Certified Technicians.
  • Find out about Schomp BMW’s loaner car program for service customers.
  • Meet with Schomp BMW’s Genius Team and get questions answered about your BMW’s features.
  • Enter to win great BMW prizes and mingle with other BMW enthusiasts.
  • Find out what Schomp has to offer from our award-winning Parts, Service and Sales departments.